Importance of Backink Diversity
The biggest mistake most business owners make is they rely on links from only one or two sources. This is a costly mistake because if those types of links are devalued they will have a huge impact on the visibility of a website. Link diversity is the key to maintaining high rankings as some areas will have better boosting abilities at different times. As search engines tweak their algorithms, some link types will have less impact on where your site ranks, but they will still help, especially if your competition doesn’t have them.
If any of your websites have suffered a severe loss in rankings you need to analyze them and find out why. In most cases, it will be due to low link diversity. If this is the case, it is a matter of figuring out which type of links you lack and gradually forming a new link building plan to build those types of links into the site.
The following list of different link types will help you quickly assess your websites to find out which type of links are lacking.
1. Social book marking
2. Article links
3. RSS feed links
4. Blog comments
5. Forum links
6. Press release links
7. Guest blog post
8. Authority links
Some of the link types listed are low value links and will not directly boost your search engine visibility in the short term. They still serve a useful purpose in the sense they help get your content in front of your target demographic.
For instance, forum links and blog comments are not going to propel your site into the top ranking spots on any major search engine. Instead, what they will do is help build up awareness about your site. These types of links can be targeted specifically at your key demographic and help bring some attention to your site from the people that matter to you – your customers.
As a result of their interaction with your site, you may attract more natural links into the site. These natural links will help boost your site higher in the rankings in the medium to long term. It is therefore important to consider the quality of forum links and blog comments that you build or outsource. Low quality posts will result in poor interaction and negligible benefits.
Link building can make or break a site. If it is done the wrong way and relies exclusively on one or two different link types, it will always risk losing rank overnight. However, if it is done the right way, it will gradually help your site increase rankings and maintain relatively steady rankings even when the search engines make drastic changes to their ranking algorithms.
Pavan Rai have Expert in Internet Marketing, Search Engine Optimizations ( SEO ) ,Search Engine Marketing ( SEM ) , Email Marketing, Web Analytics, Pay Per Click ( PPC ), Social Media Marketing ( SMM ), Social Media Optimization ( SMO ), Lead generation, Marketing Research and Web Administrator.
