How to Quality Websites Link to You
1. Play an active part in online discussion groups, forums, blog comments and other social sites. Not only will you learn, you’ll also become known, spot the movers and shakers, and if you post good opinions and helpful advice then people will link to you.
2. Create relevant profiles on the large generic social sites (like Facebook,Twitter and StumbleUpon) and on smaller specialist social sites that serve your market, eg, WAYN for travel; RecipeZaar for cooking; stylehive for fashion and style. Build a network of friends on these sites.
3. Publish a regular newsletter and re-use the content on your website.Encourage people to link by asking, “if you’ve enjoyed this newsletter, you can link to the permanent version at (insert URL)”.
4. Publish articles on other websites blogs, ezines, information sites, media sites, even article banks. You can find sites to submit articles to by doing a Google search, eg, intitle:”submit an article” business and this produces over one million results.
5. Find niche blogs, sites and newsletters that serve your market and that you would like to link to your site. Study the type of content they publish and adapt your writing to their style.
6. Create an interactive tool My favorite of old was ‘The Longevity Game’. You answered about 20 questions and the tool predicted at what age you would be likely to die. Irresistible – I still remember that my prediction was 83. The test was designed and published by an insurance company – could they have been trying to sell me a pension? A little bit of creativity in thinking about such tools will be time well spent and a good programmer will be able to create a tool in just a few hours.
7. Create great content (OK, it’s an old trick, but it still works.) Just keep publishing great stuff. One of the best at this is online marketing expert Sean D’Souza’s PsychoTactics. His site and newsletter are models of consistency and genuine value to readers.
8. Submit your website to legitimate award sites like Mike Corso’s Cool Site of the Day. The emergence of sites like Digg and Reddit means that such ‘pick of the day’ sites will struggle long term but meanwhile they offer a quick, free link and traffic opportunity.
9. Praise and link When you find genuinely useful resources, write a short, complimentary review together with a link. Then publish on your website and click on it just to make sure it ends up in your target’s referrer logs. Larry Chase of Web Digest for Marketers publishes a monthly newsletter that reviews about 10 web resources. A few days later he writes to each reviewed site and allows them to quote his comments in return for a link.
10. Become a source of quotes Provide sharp, useful, timely quotes for the media. You can get yourself known and you’ll find journalists will seek you out. Sign up for services such as PR Leads ($99 per month) which can put you in contact with journalists looking for experts to quote.
Abhishek Pandey hands on experience in application development using SEO, SEM, Java 2, J2EE, struts2.0, spring, hibernate, Jsp , Servlet ,java3d, JFC/SWING, JDBC, JBoss, Apache tomcat, HTML, XML.
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