Archive for December, 2018

postheadericon Apple Removing Misleading Apps

Apple appears to beacting against a number of apps with deceptive marketing practices aimed at tricking users into signing up for costly in-app subscriptions. Are you offering free trials? Do you need a trial offer merchant account to grow your business? This article will help you get the best one for your business needs.


Apple Cracking Down Apps: Trial Offer Merchant Account

Apple has begun taking systematic steps to combine through subscription apps on the App Store. Those that have potentially confusing terms of service are in the center of attention. Others, which are problematic, are being removed from the Store.


Specifically, Apple appears to be getting rid of apps that noticeably come with feature buttons for free trials. In fact, these free trials are going to turn into a costly recurring subscription after the end of the trial.


The free trial button used by apps is a common tactic to boost conversion rates. It was about a year ago when Apple started staying away from apps that weren’t compliant with Schedule 2, Section 3.8(b) of the Paid Applications Agreement. The latter is comprised of 37pages that app developers must agree before submittingan app. You can get the agreement via iTunes Connect in the form of downloadable PDF.


Now, neither QR Code Reader nor Weather Alarmscan be found on the US App Store.In fact, these aren’t the only removed apps. Apple’s Developer Guidelines section 3.1.2(a) states that apps, which try to trick users into buying a subscription under false pretenses or engage in bait-and-switch practices, will be deleted from the Store. Developer may get removed from the Apple Developer Program.


To get a reliable, affordable, and secure trial offer merchant account, it’s critical for merchants to work only with a respectable merchant account provider delivering the best services in the industry. A true professional will talk to you to get to know all the specifics concerning your business so to provide you with the right payment processing solutions available in the market.


Apple Getting Rid of “Scammy” Apps

Apple appears to automatically be removing lots of “non-big-name” apps, which feature high in-app subscription revenues.


The company is informing app developersabout the fact that theirauto-renewable subscriptions are being “marketed in a way that may get users confused about the subscription terms of pricing,” as you can read in section 3.1.2 ofthe App Store Review Guidelines.


Very often, “scammers” benefit from Apple’s subscription mechanism.The latter allows developers to offer free trials that automatically become monthly agreements. Particularly, dishonest developers are taking advantage of “dark patterns,” deceptive user interface elements done on purpose, and other tactics called to cause confusion or make convertible trial subscriptions “trustworthy.”


The efforts of Apple aimed at removing “scammy” apps associated with questionable pricing tactics that “attract” users towards expensive subscriptions state once again the importance of reliability and trustworthiness of payments you make and the companies you work with. So, take the time to study all your options well and only then make your final decision.



Author Bio: Electronic payments expert Blair Thomas is the co-founder of high risk payment processing company eMerchantBroker that offers exceptional merchant services, including a trial offer merchant account. He’s just as passionate about his business as he is with traveling and spending time with his dog Cooper.


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